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DEAN'S OFFICE | COMMUNICATIONS, MEDIA RELATIONS AND MARKETING

Submitted by aedowd on Mon, 02/01/2016 - 11:06am

The Cumming School of Medicine at the University of Calgary is a national leader in health research with an international reputation for excellence and innovation in health care research, education and delivery. We train the next generation of health practitioners and move new treatments and diagnostic techniques from the laboratory bench to the hospital bedside, improving patient care.

Welcome to the Department of Communications and Media Relations in the Cumming School of Medicine, University of Calgary. Our office works alongside researchers, staff and students in conjunction with media news outlets to inform and to educate, connecting with local, national and international audiences to share how the Cumming School of Medicine at the University of Calgary is creating the future of health.

NEWS MEDIA INQUIRIES

Please direct all inquiries from the news media to:  

Kelly Johnston, Media Relations 
kelly.johnston2@ucalgary.ca
403-220-5012

SOCIAL MEDIA

KEY PUBLICATIONS

Online Magazine | Research Brochure ( PDF ) | Publications Archive

EDUCATION PROGRAM BROCHURES

Cumming School of Medicine Identity: Logos, Stationery, Signage, FAQs

Logos

Stationery and Templates

A University of Calgary network ID is required to download templates. If you do not have a network ID, please contact medcomm@ucalgary.ca

Guidelines and Resources 

Signage

If you need a sign made for either the interior or exterior of a building, consult first with the University Architect's office. Signs need to include the proper logo and will need to conform to specific design requirements. Do not order signage without checking in first.


When should I use the Cumming School of Medicine lock-up vs. the University of Calgary logo?

Our strategic objective is to represent all entities within the university as part of a single, united 'family'. The majority of the time, the only graphic necessary to represent our activities is the primary University of Calgary logo. The Cumming School of Medicine lock-up and lock-ups with individual departments will be available for use in select situations where it becomes critical to isolate the structural entity:

YES

  • Partnerships between the Cumming School of Medicine and another discipline-specific entity.
  • Discipline-specific conference presence/promotions (e.g. the Cumming School of Medicine and the World Congress of Physicians).
  • Team merchandise/certificates/giftware (e.g. coffee mugs or training completion certificates).
  • Direct, specific recognition (e.g. visual profile on a display board in a discipline-related clinic).
  • As context for very specific initiatives (e.g. The Hotchkiss Brain Institute is connected to the Cumming School of Medicine).
  • On internal function- or discipline-specific documentation (e.g. training handbook for the Department of Gastroenterology, course outlines for Anatomy classes).

NO

  • Letterhead (print or digital): use standard university letterhead with customized return address block (Cumming School of Medicine in text only).
  • Envelopes: use standard university letterhead with customized return address block (Cumming School of Medicine in text only).
  • Business cards: use university standard design with customized content for personal affiliation (Cumming School of Medicine in text only).
  • Website: use university crest and standard templates with navigation/header text to reflect school
  • As one of multiple campus entities sponsoring/supporting an event: use primary university logo with text identifiers for all involved entities.
  • Community-facing programs (e.g. Continuing Education etc.): use the university logo and explain the organization in supporting text.

I work in an academic department/business unit within the Cumming School of Medicine, can we use our own graphic identity?

Academic departments do not require logos that are distinct from that of the university. Over the years, in the absence of any structure or detailed guidelines, some have been created. All independent academic department logos will be phased out in order to maximize the consistency, efficiency, and effectiveness of our visual communications. A consistent visual identity will greatly enhance our ability to communicate effectively about our value to students, parents, alumni, donors, and others who can support our success.

I work with a centre/institute within the Cumming School of Medicine, can we use our own graphic identity?

There are many types of centres and institutes on campus, including those that have been formally created and those that have formed organically, those that are exclusive to the University of Calgary and those that are partnerships formed jointly with other organizations. Over the years, in the absence of any structure or detailed guidelines, many centres and institutes created their own visual identities. In many cases, these identities are not legally protected marks. The bulk of centres and institutes on campus (starting Sept 1, 2013) are expected to operate under the same identity guidelines and hierarchy as other structural groups.

There are, however, specific exceptions for research institutes within the Cumming School of Medicine that present a strong business case for creating and sustaining a distinct identity. These institutes are partnerships between the Cumming School of Medicine and Alberta Health Services (Calgary region):

  • Alberta Children's Hospital Research Institute
  • Arnie Charbonneau Cancer Institute
  • Calvin, Phoebe and Joan Snyder Institute for Chronic Diseases
  • Hotchkiss Brain Institute
  • O'Brien Institute for Public Health
  • Libin Cardiovascular Institute of Alberta
  • McCaig Institute for Bone and Joint Health

In those cases, there will be detailed guidance in place for how the university and school identity should appear. All other centres should follow the core identity standards. Please email brand@ucalgary.ca if you have questions about your particular situation.

Where can I download the Cumming School of Medicine lock-up? 

At the moment, the files are only available by request, because the use of the Cumming School of Medicine lock-up is limited – in most cases, the university logo is the only graphic required. You can request it by emailing medcomm@ucalgary.ca. If you're looking for a department lock-up, make your request at brand@ucalgary.ca.

May I revise the letterhead design? What about the digital letterhead? I want to do a joint template for the university and AHS.

Alberta Health Services currently prohibits the use of joint letterhead and business cards with any other entity. Please do not create a joint letterhead or business card template on your own. Use the AHS template for AHS business and the University of Calgary template for university business.

Can I extract the words 'Cumming School of Medicine' from the university logo when I am applying graphics?

Generally no, but there are some specific situations in which the Campus Bookstore has some flexibility with the logo treatment (for tiny applications in merchandise) and they work closely with University Relations on each application to ensure its integrity.

How do I change the colour of the logo to match my document?

You don't, although you may choose to use a single-colour version (black or white). Read the Visual Identity Standards, Identity Basics chapter for details on colour specifications and note that the university has a well- defined, 'warm' palette of colours that is used to create promotional materials.

I am launching a new program/project and I need a logo for it. Who can create it for me?

There is generally very little need for a program or project at the university to have a separate identity that is totally distinct from that of the university or the Cumming School of Medicine. There is a treatment that can be used to connect your program or project to the master university logo (read about it in the Visual Identity Standards, Identity Basics chapter). Contact brand@ucalgary.ca if you feel you require use of this treatment. In the case of a few programs that have longstanding symbols already entrenched with the audience, permission may be granted to continue use of the proprietary logo as a secondary graphic element. Please contact brand@ucalgary.ca if you feel this applies to you.

Have a question that's not answered here?

Email it to brand@ucalgary.ca

Events Promotion and Announcements

Hosting an Event? Have a Notice / Announcement for the Cumming School of Medicine Community? Get the Word Out!

Cumming School of Medicine poster cabinets, the Med News Digest newsletter, the Cumming School of Medicine website and the Electronic Bulletin Board (EBB) system are maintained by the Cumming School of Medicine’s Department of Communications and Media Relations. All content submitted for posting to any and all of these vehicles must demonstrate an appropriate affiliation with the Cumming School of Medicine and/or the University of Calgary. Personal notices, external advertising, and private events will not be posted.


Electronic Bulletin Boards

The EBB system is administered by the Cumming School of Medicine's Department of Communications and Media Relations, and works essentially as an electronic slideshow. Currently there are four screens, located: HSC entrance (by the information desk), Hippocrates statue, On the Go, and the HRIC atrium.

Pre-designed Slide Submissions
We welcome pre-designed slide submissions. Please ensure they are configured to the specifications outlined below to avoid revisions and to ensure they display properly.

  • Slides must be submitted as JPEG documents.
  • The EBB system displays horizontally, not vertically; pre-designed files must be sized to a width of 1122 pixels and a height of 609 pixels, at a resolution of 72 dpi.
  • Text should be kept to a minimum; try to include what, when, where and a website address or contact person for more information. All fonts should be readable from a distance – a 40 pt font is a good standard.
  • Note: the university logo or faculty lock-up must be on your slide. Please use a current version. Logo links and information are available HERE.
  • PowerPoint template (PPT)
  • Guidelines (PDF)

Once you have created your slide, please email the JPEG file to medevent@ucalgary.ca.

Plain Text Submissions
For those who are unable to provide a pre-designed slide, details of your event or announcement will be posted to the EBB system using a standard event/announcement template. To make a submission, please email medevent@ucalgary.ca with the following information:

  • Event name, date, time and location of the event
  • Short description of the event (description may be edited for space)
  • Suggested time period for display (may be revised as required) 
    OR
  • Information to be announced
  • Short description for why you would like this information to be announced
  • Date of announcement (if applicable)
  • Suggested time period for display (may be revised as required)

EBB submissions will be posted to the boards on a first come, first served basis.
Events will typically be posted no more than two (2) weeks prior to the event date. 
All announcements submitted for inclusion on the EBBs are subject to approval based on technical specifications and appropriate content.
The EBBs run on a set schedule; all content will be rotated equally. The CSM’s Department of Communications and Media Relations reserves the right to alter this rotation for critical messages chosen at the discretion of the department.
The faculty reserves the right to remove any and all content without prior notice.
The CSM’s Department of Communications and Media Relations reserves the right to hold EBB space for certain event notices.


Poster Cabinets and Traditional Bulletin Boards

The Department of Communications and Media currently administers seven poster cabinets, located throughout the Foothills Campus. If you have an event poster and would like it displayed, please review the guidelines and policies below.

  • Posters will be placed in the cabinets on Tuesdays & Fridays, pending approval and space availability
  • No Poster must exceed 11” x 17”
  • All studies will be placed in ONE (1) cabinet outside of the Support Services Office (HSC) due to the volume of events we receive.
  • Posters should be sent/delivered to the Cumming School of Medicine's Department of Communications and Media Relations, 7th Floor, TRW building or emailed to medevent@ucalgary.ca.
  • Note: the university logo or faculty lock-up must be on your slide. Please use a current version. Logo links and information are available HERE.
  • Guidelines

There are numerous bulletin boards located throughout the Foothills Campus, including a general one designated for community annoucements/advertisements ie. accommodation for rent, books for sale, etc. administered by the Security / Information Desk in Health Sciences. Submissions will be collected (at the Information Desk), date stamped and posted for a period of up to one month. Faculty, staff and students are reminded that posters, flyers, etc. are not permitted on walls, doors, pillars, windows, etc. throughout Foothills Campus. Notices must be affixed to a bulletin board or displayed via a poster cabinet. Emergency notices are the only exception.


Cumming School of Medicine Website

To add an event to the Cumming School of Medicine's website calendar:


Med News Digest

The Med News Digest is an email newsletter sent to all Cumming School of Medicine students, staff and faculty every Tuesday and Thursday. To add an event/notice to the Med News Digest newsletter:

  • Event: email the date, time, and event details to medevent@ucalgary.ca. Include the date you would like the event to be advertised in News Digest. Only one date per email message, please.
  • Notice: email the notice you would like to include to mednews@ucalgary.ca. Include the date you would like the notice to be included and we will do our best to accommodate your request. 

Other

 

Media Relations Support for Researchers

The media relations team at the University of Calgary, Cumming School of Medicine reaches local, national and international audiences by publicizing research breakthroughs and pitching unique stories. Our department works with faculty, staff, researchers and students to promote the Cumming School by working with the media.

We inform and educate the public by distributing news releases, writing stories for our website, hosting events and responding to media inquiries. We work, and build relationships, with journalists through our daily interactions. A significant part of the school’s profile comes from expert commentary on daily events. 

If researchers are interested in attracting some form of media attention, the media relations department can provide feedback about the likely level of media interest in the subject matter, along with pointers about how and when to contact media to achieve your goals. We prepare all material, set timelines and pass information along to the media. Researchers should contact media relations EARLY on in the process of a project. Even if there is no definite date of publication in place for research, it is important to inform media relations early in the process and provide a lay summary of your work.


Media Relations Services

  • advise faculty members on any media relations questions, including planning an event, pitching a story and providing tips for interviews
  • develop a media plan
  • pitch stories to the media
  • organize press conferences, media availabilities
  • prepare written materials for release to the media
  • write for the web
  • respond to media calls
  • communicate with other media people to coordinate sending out news releases timed to publication dates
  • provide media training and tips
  • advise on social media opportunities

Guidelines and Approval Process

When a researcher approaches our department with a study and asks for media support, or we find out from a journal that one of our researchers will be published, we have an approval process before we start a communications plan. Please be aware that such guidelines are always a dynamic work in progress. As a starting point:

  • News releases issued by the Cumming School of Medicine usually focus on published research results, education initiatives and community engagement.
  • For the school to publicize a research paper, a Cumming School of Medicine researcher must be the first author or principal investigator. For a research finding to be newsworthy and credible, it must: represent either a fundamental basic science finding of outstanding or unusual interest, or be published in a high impact journal, or represent an impactful health outcome/understanding of great interest, or share results from a clinical research study.
  • Media Relations Guidelines (2016)

Timelines and Process

  • a lay summary of the research findings
  • a half-hour meeting with the researcher in order to fully comprehend the research findings and ask follow up questions
  • approval by the researcher of the written news release
  • a minimum two to three-hour window for a media availability, when the researcher is available to be interviewed 

What Makes a Good Story?

  • TIMELY
  • BROAD INTEREST to a non-scientific audience
  • has a BROAD IMPACT

Publications Archive

UCalgary Medicine Magazine

UCalgary Medicine is published twice each year by the Cumming School of Medicine at the University of Calgary, providing news and information for and about our faculty, staff, alumni, friends and community. To request a copy of one of our publications, email medcomm@ucalgary.ca.

Education Program Brochures

Annual Reports

Strategic Plans

Research Reports

News Digest Archive

The News Digest is emailed to Cumming School of Medicine faculty members, students and staff every Tuesday and Thursday. If you would like to submit something to the News Digest, please review the guidelines.

2016

January

January 7, 2016 | January 12, 2016 | January 14, 2016 | January 19, 2016 | January 21, 2016 | January 26, 2016 | January 28, 2016

February

February 2, 2016 | February 4, 2016 | February 9, 2016 | February 11, 2016 | February 16, 2016 | February 18, 2016 | February 23, 2016 | February 25, 2016

March

March 1, 2016 | March 3, 2016 | March 8, 2016 | March 10, 2016 | March 15, 2016 | March 17, 2016 | March 22, 2016 | March 24, 2016 | March 29, 2016 | March 31, 2016

April

April 5, 2016 | April 7, 2016 | April 12, 2016 | April 14, 2016 | April 19, 2016 | April 21, 2016 | April 26, 2016 | April 28, 2016

May

May 3, 2016 | May 5, 2016May 10, 2016May 12, 2016May 17, 2016May 19, 2016May 24, 2016May 26, 2016

June

June 7, 2016 | June 9, 2016 | June 14, 2016 | June 16, 2016 | June 21, 2016 | June 23, 2016 | June 28, 2016 | June 30, 2016

July

July 7, 2016 | July 14, 2016 | July 21, 2016 | July 28, 2016

August 

August 4, 2016 | August 11, 2016 | August 18, 2016 | August 25, 2016 | August 30, 2016

September 

September 1, 2016 | September 6, 2016 | September 8, 2016


2015

January

Thursday, January 8 | Tuesday, January 13 | Thursday, January 15 | Tuesday, January 20 | Thursday, January 22 | Tuesday, January 27 | Thursday, January 29

February

Tuesday, February 3 | Thursday, February 5 | Tuesday, February 10 | Thursday, February 12Tuesday, February 17 | Thursday, February 19 | Tuesday, February 24 | Thursday, February 26

March

Tuesday, March 3 | Thursday, March 5 | Tuesday, March 10 | Thursday, March 12 | Tuesday, March 17 | Thursday, March 19 | Tuesday, March 24 | Thursday, March 26 | Tuesday, March 31

April

Thursday, April 2 | Tuesday, April 7 | Thursday, April 9 | Tuesday, April 14 | Thursday, April 16 | Tuesday, April 21 | Thursday, April 23 | Tuesday, April 28 | Thursday, April 30

May

Tuesday, May 5 | Thursday, May 7 | Tuesday, May 12 | Thursday, May 14 | Tuesday, May 19 | Thursday, May 21 | Tuesday, May 26 | Thursday, May 28

June

Tuesday, June 2 | Thursday, June 4 | Tuesday, June 9 | Thursday, June 11 | Tuesday, June 16 | Thursday, June 18 | Tuesday, June 23 | Thursday, June 25 | Tuesday, June 30

July

Thursday, July 2 | Thursday, July 9 | Thursday, July 16


2014

January

Thursday, January 9 | Tuesday, January 14 | Thursday, January 16 | Tuesday, January 21 | Thursday, January 23 | Tuesday, January 28 | Thursday, January 30

February

Tuesday, February 4 | Thursday, February 6 | Tuesday, February 11 | Thursday, February 13 | Tuesday, February 18 | Thursday, February 20 | Tuesday, February 25 | Thursday, February 27

March

Tuesday, March 4 | Thursday, March 6Tuesday, March 11 | Thursday, March 13 | Tuesday, March 18 | Thursday, March 20 | Tuesday, March 25 | Thursday, March 27

April

Tuesday, April 1 | Thursday, April 3 | Tuesday, April 8 | Thursday, April 10 | Tuesday, April 15 | Thursday, April 17 | Tuesday, April 22 | Thursday, April 24 | Tuesday, April 29

May

Thursday, May 1 | Tuesday, May 6 | Thursday, May 8 | Tuesday, May 13 | Thursday, May 15 | Tuesday, May 20 | Thursday, May 22 | Tuesday, May 27 | Thursday, May 29

June

Tuesday, June 3 | Tuesday, June 10 | Thursday, June 12 | Tuesday, June 17 | Thursday, June 19 | Tuesday, June 24 | Thursday, June 26

July

Thursday, July 3 | Thursday, July 10 | Thursday, July 17 | Thursday, July 24 | Thursday, July 31 

August

Thursday, August 7 | Thursday, August 14 | Thursday, August 21 | Thursday, August 28

September

Thursday, September 4 | Tuesday, September 9 | Thursday, September 11 | Tuesday, September 16 | Thursday, September 18 | Tuesday, September 23 | Thursday, September 25 | Tuesday, September 30

October

Thursday, October 2 | Tuesday, October 7 | Thursday, October 9 | Tuesday, October 14 | Thursday, October 16 | Tuesday, October 21 | Thursday, October 23 | Tuesday, October 28 | Thursday, October 30

November

Tuesday, November 4 | Thursday, November 6 | Thursday, November 13 | Tuesday, November 18 | Thursday, November 20 | Tuesday, November 25 | Thursday, November 27

December

Tuesday, December 2 | Thursday, December 4 | Tuesday, December 9 | Thursday, December 11 | Tuesday, December 16 | Thursday, December 18


2013

January

Tuesday, January 8 | Thursday, January 10 | Tuesday, January 15 | Thursday, January 17 | Tuesday, January 22 | Thursday, January 24 | Tuesday, January 29 | Thursday, January 31

February

Tuesday, February 5 | Thursday, February 7 | Tuesday, February 12 | Thursday, February 14 | Tuesday, February 19 | Thursday, February 21 | Tuesday, February 26 | Thursday, February 28

March

Tuesday, March 5 | Thursday, March 7 | Tuesday, March 12 | Thursday, March 14 | Tuesday, March 19 | Thursday, March 21 | Tuesday, March 26 | Thursday, March 28

April

Tuesday, April 2 | Thursday,  April 4 | Tuesday, April 9 | Thursday, April 11 | Tuesday, April 16 | Thursday, April 18 | Tuesday, April 23 | Thursday, April 25 | Tuesday, April 30

May

Thursday, May 2 | Tuesday, May 7 | Thursday, May 9 | Tuesday, May 14 | Thursday, May 16 | Tuesday, May 21 | Thursday, May 23 | Tuesday, May 28 | Thursday, May 30 

June

Tuesday, June 4 | Thursday, June 6 | Tuesday, June 11 | Friday, June 14 | Tuesday, June 18 | Thursday, June 20 | Thursday, June 27

July

Tuesday, July 2 | Thursday, July 4 | Tuesday, July 9 | Thursday, July 11 | Tuesday, July 16 | Thursday, July 18 | Tuesday, July 23 | Tuesday, July 30

August

Tuesday, August 6 | Tuesday, August 13 | Tuesday, August 20 | Tuesday, August 27

September

Tuesday, September 3 | Thursday, September 5 | Tuesday, September 10 | Thursday, September 12 | Tuesday, September 17 | Thursday, September 19 | Tuesday, September 24 | Thursday, September 26

October

Tuesday, October 1 | Thursday, October 3 | Tuesday, October 8 | Thursday, October 10 | Tuesday, October 15 | Thursday, October 17 | Tuesday, October 22 | Thursday, October 24 | Tuesday, October 29 | Thursday, October 31

November

Tuesday, November 5 | Thursday, November 7 | Tuesday, November 12 | Thursday, November 14 | Tuesday, November 19 | Thursday, November 21 | Tuesday, November 26 | Thursday, November 28

December

Tuesday, December 3 | Thursday, December 5 | Tuesday, December 10 | Thursday, December 12 | Tuesday, December 17 | Thursday, December 19

Communications, Media Relations and Marketing Contacts

Jordanna Heller  Khulud Baig
Director
403-220-2431
jheller@ucalgary.ca
Administrative Assistant
403-220-2232
kbaig@ucalgary.ca
Kelly Johnston
Senior Communications Specialist, Communications and Media Relations 
403-220-5012
kelly.johnston2@ucalgary.ca
Natasha Chalmers Melanie Tibbetts
Marketing Manager
403-220-8925 
natasha.chalmers@ucalgary.ca
Senior Communications Specialist
403-210-6577
melanie.tibbetts@ucalgary.ca
Aisling Gamble Amanda Fisher
Communications Advisor, Events & Recognition
403-210-6654
agamble@ucalgary.ca
Graphic Designer
403-220-2819     
afishe@ucalgary.ca  
Alberta Children's Hospital Research Institute Arnie Charbonneau Cancer Institute
Laura Herperger
Communications Coordinator
(403) 210-3951
laherper@ucalgary.ca
Website
Carmen Coelho
Communications Coordinator
(403)210-3934  
ccoelho@ucalgary.ca
Website
Calvin, Phoebe and Joan Snyder Institute for Chronic Diseases Hotchkiss Brain Institute
Caitlyn MacDonald
Communications Coordinator
(403) 220-4574
ccmacdon@ucalgary.ca
Website
Kristy Cross
Communications Coordinator
(403) 220-7201
kristy.cross@ucalgary.ca
Website
O'Brien Institute for Public Health Libin Cardiovascular Institute of Alberta
Pablo Fernandez
Communications Manager
(403) 210-7680   
pablo.fernandez@ucalgary.ca
Website
Lauren Thorson
Communications Coordinator
(403) 220-5917
lthorson@ucalgary.ca
Website
McCaig Institute for Bone and Joint Health
Nancy Whelan
Communications and Events Coordinator
nancy.whelan@ucalgary.ca
Website