Projects

Food Marketing

Using AI to Protect Children from Unhealthy Food/Brand Marketing

Children are constantly exposed to unhealthy food and brand marketing on digital media. While a growing number of countries, including Canada, aim to regulate unhealthy food/brand marketing to children on digital media, the volume, velocity, and variety of digital media preclude monitoring methods based on human labour. To fill this gap, we are developing an AI-based system that automatically and continuously monitors marketing instances on various types of digital media including websites, YouTube, mobile gaming apps, and social media. 

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