Using AI to Protect Children from Unhealthy Food and Brand Marketing on Digital Media

FM

Using AI to Protect Children from Unhealthy Food and Brand Marketing on Digital Media

Children are constantly exposed to unhealthy food and brand marketing on digital media. Evidence confirms that unhealthy food/brand marketing adversely affects children’s diet quality and diet-related health. While a growing number of countries, including Canada, aim to regulate unhealthy food/brand marketing to children on digital media, the volume, velocity, and variety (i.e., 3 Vs of big data) of digital media preclude monitoring methods based on human labour. To fill this gap, we are developing an AI-based system that automatically and continuously monitors marketing instances on various types of digital media including websites, YouTube, mobile gaming apps, and social media. Our technology brings together various data science, AI, and software engineering technologies, to improve child health by assisting policy makers to monitor compliance with digital food/brand marketing restrictions.

 


Related Publications

FM-Lancet

D. L. Olstad and J. Lee. Leveraging artificial intelligence to monitor unhealthy food and brand marketing to children on digital media. The Lancet Child & Adolescent Health, 4(6):418-420, June 2020.


Funded By

CIHR
NFR